Audience Development

Communication and Marketing
Date29/06/2010 - 10:00 to 17:00
Trainers
Members Price£100.00+VAT
Non Members Price£160.00+VAT
LocationITC Training Room
Click here to download a Booking Form
Course Outcome: By the end of this course, you will be able to:
Identify your key stakeholders and influential contacts
Develop their confidence in engaging with diverse groups
Plan your marketing and communication activities
Consider the use of ambassador schemes for your organisation
Explore ten key steps to obtaining media coverage for your productions
Target Audience: This one day course is open to all, though it will have most relevance for those who have some knowledge of marketing.
Approach: This interactive and lively course will help participants put marketing techniques into practice. With real examples from arts organisations, such as theatre venues, dance companies and galleries. Participants will explore various marketing techniques from internal communications and branding to maximising your box office and managing your website. There will be lots of opportunities to share ideas and experiences and to participate in some small group work activities.