| Date | 16/09/2010 - 10:00 to 17:00 |
| Trainers |
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| Members Price | £100.00+VAT |
| Non Members Price | £160.00+VAT |
| Location | ITC Training Room |
| Click here to download a Booking Form |
Course Outcome: By the end of the course, participants will be able to:
- Understand the principles behind ‘marketing’ and such concepts as product and segmentation; and the stages in building an effective marketing plan.
- Identify the ‘unique selling points’ of a business proposition.
- Understand the value of research.
- Identify the characteristics of a target audience and understand the variety of ways the target audience will gather information before a ‘purchase’.
- Review their use of marketing tools and target their resources more effectively.
- Deal with marketing issues with more confidence. |
Target Audience: develop a marketing plan
develop a campaign plan
deal with marketing issues with increased confidence
know how to gain a greater understanding of your market |
Approach: what marketing means to your organisation
clarifying objectives
SWOT analysis
understanding the product
understanding the market
market research
market segmentation
audience development
the marketing mix
marketing tools
costed action plans
monitoring and control |