A graphic saying ITC Training: Tour Booking

Book Now: Tour Booking Workshop

The Albany:

Trainer and tour booker Mark Makin will guide you through the particular set of skills and specialist knowledge that you need to successfully book a UK tour.

Mark will share his own experiences of the industry as he takes you through the process of booking and managing a tour using case studies. Participants are encouraged to share their own knowledge and ask questions relating to their specific situations. Course notes and reference materials are provided.

By the end of the session, you will:

  • Organise a realistic tour schedule and budget
  • Present your company and shows to potential bookers in the best light
  • Understand the different financial and contractual deal options
  • Start building relationships with suitable venues for your work
  • ‘Selling’ your shows to programmers effectively
  • Develop systems for contracting and managing tours
  • Understand the basics of overseas tour booking

Suitable For:

This course is aimed at those both new and established who hold the responsibility of tour booking. Though it starts with basic principles, it will also be helpful to those wishing to refresh their knowledge and improve their skills. This course is applicable to both theatre and dance companies.

Course feedback from the most recent course (June 2023):

100% of attendance Satisfied or Very Satisfied

‘I attended a makin projects group seminar and was so impressed that I followed it up with a one-to-one consultation. Mark was warm, friendly and very helpful. He demystified the whole process of booking a tour and has given me the confidence and concrete information I need to book our own comprehensive tour. A thoroughly worthwhile investment and should be high on the to-do list of any touring company.’

Feargus, New Old Friends Theatre


Mark is a white middle aged man in front of a wall of framed posters

Mark Makin

Mark Makin co-established makin projects in September 2005. makin projects handle both national and international tour booking for a wide range of clients, as well as co-producing several new touring productions each season.  www.makinprojects.co.uk

Mark is currently the freelance touring associate at Arts Council England funded venue initiative www.housetheatre.org.uk , as well as being the founder a director of a number of comedy festivals as well as booking and operating 25 regular stand-up comedy clubs across the UK.


ITC members rateNon-members rate
Early Bird£120 (£100 + £20 VAT)£240 (£200 + £40 VAT)
Standard£150 (£125 + £25 VAT )£270 (£225 + £45 VAT)
Special Offer for Non-Members: Join ITC within 30 days after attending this training course and receive £100 + VAT off your first year of membership.

Time / Date

Wednesday 16th October 2024, 10:30am – 5pm


This course will take place at The Albany, Douglas Way, London, SE8 4AG

Please contact us to discuss reasonable adjustments as far in advance as possible.

Bookings are registered on receipt of the course fee. As there are limited places on this course places are allocated on a first-come, first-served basis. Outstanding payments may be cancelled in order for others to book and attend. Please find our full booking terms and conditions, including the cancellation policy here.

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