Digital Marketing & Social Media [online via Zoom]

Wednesday 21 October 10.00am - Wednesday 4 November 12.00pm

This course will help you to consider how digital technology and social media can be used as part of a creative marketing strategy.

Dates

This course will be taught over two mornings on Wed 21 Oct and Wed 4 Nov from 10am- 12pm.

The first session (21 Oct) will cover:

– your website

– blogging
– copywriting basics
– email marketing and newsletters

The second session (4 Nov) will cover:

– social media platforms: what they do and how to choose the best one(s) for you
– Twitter
– Facebook, including Facebook advertising
– Instagram
– how to create, populate and maintain a content calendar

Target Audience

This course is aimed at arts organisations or individuals who are looking to expand their understanding and knowledge of digital marketing and thinking more creatively. This course is suitable for those just starting out and for those looking to up their game.

Approach

Using a mixture of slides, group discussion and small-group exercises, this course will take you through the basics of digital marketing and social media, as well as giving you the tools to audit and analyse your results.

Trainer

Eleanor Turney is a freelance arts consultant, writer and editor. She has undertaken marketing and social media consultancy for the British Council, BBC Radio 4 and Manchester International Festival, and has worked for theatre clients including Gecko, New Diorama, Red Earth Theatre, Donmar Warehouse, Live Theatre, Battersea Arts Centre and Squint Theatre. She has written for The Guardian, The Stage, Exeunt Magazine, The Independent and the Financial Times, and was Managing Editor of The Space. She is the Director of Incoming Festival and the editor of Learning in Public: TransEuropean Collaborations in Socially Engaged Art. www.eleanorturney.co.uk

How to Book

Book your place via this web page. Places are limited.
The day before we will send you the Zoom joining instructions. Please read Top Tips for using Zoom below for ensure the smooth running on the session.

As there is are limited places on this course places are allocated on a first come, first served basis. Please find our full booking terms and conditions, including the cancellation policy here.

Top Tips for using Zoom

  • Make sure you have a strong reliable internet connection. This is imperative to getting the most out of the session and connecting with people.
  • It is best to use Zoom on a PC or laptop, tablets can be used but some of the features are limited.
  • Your video/webcam and microphone will need to be on for this course.
  • If possible, try to use a headset instead of your computer’s built-in audio. Zoom works just fine with the built-ins, but the quality is even sharper with higher quality hardware.
  • Your camera should be at eye level. Adjust your camera if it is too low or high, if possible seeing you from the chest or waist up is good, instead of just seeing your face. Make sure you have a comfortable chair.
  • Lighting can make a difference - position yourself so that most of the light is coming from in front of you (behind your monitor), instead of behind you. If you have a window behind you, shut the blinds, otherwise your face will be difficult to see.
  • Find a quiet space for the duration, shut the door, ask people not to disturb you, silence all notifications from all devices, including phones and mute yourself as necessary.
  • Have some water to drink, a notebook and a pen available.