Tour Booking (LIVE)

Tour Booking (LIVE)


Only 2 left in stock

Want a discount? Become a member by purchasing Associate Membership, Network Membership, Organisation Membership or Independent Membership!


Trainer and tour booker Mark Makin will guide you through the particular set of skills and specialist knowledge that you need to successfully book a tour.


This course will enable you to:

  • Organise a realistic tour schedule and budget
  • Present your company and shows to potential bookers in the best light
  • Understand the different financial and contractual deal options
  • Start building relationships with suitable venues for your work
  • ‘Selling’ your shows to programmers effectively
  • Develop systems for contracting and managing tours
  • Understand the basics of overseas tour booking


‘I attended a Makin Projects group seminar and was so impressed that I followed it up with a one-to-one consultation. Mark was warm, friendly and very helpful. He demystified the whole process of booking a tour and has given me the confidence and concrete information I need to book our own comprehensive tour. A thoroughly worthwhile investment and should be high on the to-do list of any touring company.’
Feargus Woods Dunlop, New Old Friends Theatre Company


Target Audience

This course is aimed at those both new and established who hold the responsibility of tour booking. Though it starts with basic principles, it will also be helpful to those wishing to refresh their knowledge and improve their skills. This course is applicable to both theatre and dance companies.



Mark will share his own experiences of the industry as he takes you through the process of booking and managing a tour using case studies. Participants are encouraged to share their own knowledge and ask questions relating to their specific situations. Course notes and reference materials are provided.



Mark Makin co-established Makin Projects in September 2005. Makin Projects handle both national and international tour booking, as well as co-producing several new touring productions each season.

Mark is currently the touring associate at Arts Council England funded venue initiative , programming maternity cover for ArtsDepot, London founder and co-director of both the Cheltenham and Leamington Spa Comedy Festivals.


Prices and How to Book

ITC members rate: £150 (£125+VAT) – login to access

Non-members rate: £210 (£175 +VAT)

Book your place by selecting one ticket per attendee and filling in each person’s details. Tickets are limited.



This course will take place at The Albany, Douglas Way, London, SE8 4AG.

If covid-19 restrictions or guidance changes, this will be subject to review.


Bookings are registered on receipt of the course fee. As there is are limited places on this course places are allocated on a first-come, first-served basis. Outstanding payments may be cancelled in order for others to book and attend. Please find our full booking terms and conditions, including the cancellation policy here.